This American advertising icon was introduced on March 18, 1965.
The Pillsbury Doughboy
Betty Crocker
Cap’n Crunch
The Jolly Green Giant
The Pillsbury Doughboy, officially named Poppin’ Fresh, was created by the Leo Burnett advertising agency. The doughboy was immediately popular and recognizable. By 1968 he had an 87 percent recognition factor among consumers.