On September 4, 1957, the Ford Motor Company introduced this car to the public.
Thunderbird
Mustang
Edsel
Gran Torino
The Edsel. The car was launched with considerable publicity on "E-Day" and quickly flopped. It was produced for only three model years (1958 – 1960). Ford only sold 116,000 of the cars and lost about $350 million dollars (more than $2.7 billion in today’s money) on the model.