This person said: "Caramels are only a fad. Chocolate is a permanent thing."
H.B. Reese
Henri Nestle
John Candy
Milton Hershey
Mae West
Milton Hershey. At the Chicago Exposition in 1893, Milton Hershey was impressed with an exhibition featuring chocolate-making machinery from Germany and commented to his cousin, Frank Snavely, "Caramels are only a fad. Chocolate is a permanent thing." With that, Hershey decided to go into the chocolate business, purchasing the German-made machinery and installing it at his Lancaster Caramel Company in Pennsylvania. With the help of expert chocolate makers, Hershey was soon producing chocolate-covered caramels, called "novelties." In 1900, Hershey sold the Lancaster Caramel Company for $1 million, but retained the chocolate-making machinery. Soon thereafter, he launched the Hershey Chocolate Company and built a town around it, Hershey, Pennsylvania.
