On August 15, 1969, the Woodstock music festival begins, with over 400,000 people attending the event. The celebration of "peace and love" would become synonymous with the counterculture movement of the 1960s, unfolding for three days on a small dairy farm in Bethel, New York. Despite the initial negative media coverage, the concert was a success, with headlining artists such as Jimi Hendrix, Joan Baez, Janice Joplin and The Who. Crowds gathered peacefully in the face of bad weather and muddy conditions, bonding together through music at a time when tensions in the country were high from the Vietnam War as well as the civil rights movement. Even with its success, however, concert organizers faced difficulties in putting together the festival. Due to attendees arriving early and more people arriving than expected, they were unable to set up a proper ticketing structure, ultimately making the concert free. The event would put the organizers into debt for $1.5 million—a debt from which they were later able to recover by selling a documentary of the festival.