Baseball great Jackie Robinson became a vice president for this coffee company after he retired from baseball.
Eight o’ Clock
Chock Full o’ Nuts
Chock Full o’ Nuts. The company’s chain of shops sold nuts until the Great Depression made even nuts a luxury. It converted to coffee shops, later sold coffee to grocery stores, and by 1955 was the top-selling brand in New York City. Robinson joined the firm as director of personnel and spokesperson two years later.